How many times have you been coaxed into participating in a brainstorming session? Did you feel that the results warranted the investment of time, energy, resources, people?
This post at The Heart of Innovation proposes a concept that contradicts prevalent thought: that braincalming rather than brainstorming produces results.
I love this extract:
“Every wonder why so many people get their best ideas during “down time” — the time just before they go to sleep… or just after waking… or in dreams… or in the shower… or in the car on the way home from work?”