Why do some creative teams run brainstorming sessions like futbol instead of paintball?
I first thought of this analogy while channel surfing between a futbol match and a paintball game on TV. Both were at world-class competitive levels. In both sports, you could argue that, to win, you must score more goals than the other team.
Surfing to the futbol match, the score was 0-0. On the paintball channel, a quick win, I saw hundreds of paintball splats all over the field (missed shots), and several shots that hit the intended targets, wiping out the opposing team of seven players. Back at futbol, the score was still 0-0.
So how does this relate to brainstorming?