If you care at all that your readers get to it, get it, and get on with it, then post this list on your cubicle wall.
It's one of the best "list of ten" I've seen.
Now, write like you mean it.
"geeWHIZ"
Things that should be "OBVIOUS"… [O]ptimism, [B]revity, [V]ision, [I]nnovation, [O]riginality, [U]sability, [S]implicity
"geeWHIZ" 