Why the heck do we communicate information? Answer that question correctly and you win. Win your audience, that is.
But waste their time by creating useless, inaccurate, wordy, muddled, ugly, purposeless, and hard-to-find content and you will have bought a ticket to unemployment. So how can you ensure you don’t waste your audience’s time?
Follow these ABCs of good communication:
A is for accuracy – Research every fact and conclusion you make. Rely on SMEs (subject matter experts) and check sources.
B is for brevity – Be brief. Edit ruthlessly. Make every paragraph, every sentence, and every word earn its right to be.
C is for clarity – Eliminate misunderstood words. Write phrases that can be understood by a 5th grade-level reader. (You’re not “dumbing it down.” You’re making sure all levels Continue reading
I’m a closet perfectionist. It’s in my DNA.
The danger of perfectionism is that nothing gets completed. Sure, I get work done, but that often leads to me tweaking and refining and perfecting and revising and reworking and never reaching the point where I am satisfied.
Because I’m shooting for the perfect, when I should be shooting for the good.
Funny thing is I just read about it in this post by ProBlogger Darren Rowse, “Perfectionism: the ultimate time drain?”
You should have seen how much angst I put myself through just getting this post started, written, and finished.
Not able to attend SXSW (the South by SouthWest conference), I have to live vicariously through the tweets, blog posts, slideshares, and other conference notes from attendees who happen to be among my social media contacts.
So, this set of hand-drawn notes by ad agency Ogilvy appeals to me on several angles.
First, it’s visual. Colorful. Image-based, more than text-based content.
Second, it’s good for business. Clever that this agency differentiated itself from others, the illustrations open potential business opportunities for Ogilvy, simply because presenters and followers who request a free 11×17″ print might linger, browse, and perhaps do business with Ogilvy.
Third, it’s cleverly different. Unlike the presentations posted on other sites, notes posted on blogs, and photos and tweets, this visualization of the content got my attention.
Prepare to be visually fascinated!
Quick. What’s the one technology you can’t live without? Not a day goes by without you using it.
Is it your laptop or desktop computer? HD TV? cell phone? digital camera? GPS device? satellite radio? hand-held game? eBook reader? personal health monitor? universal language translator? transporter? (Oh-ooops, not supposed to tell anyone about that one yet.) Continue reading
I want to blog more.
But instead of just thinking about it and saying it, I’m going to do it.
I will post to my blog at least once a week for all of 2011.
Now, I know why my blogging has tailed off in the past few years. When I first began blogging in 2004, there were fewer challengers to my time. But in the last few years, I’ve added social networking through Facebook, business networking through LinkedIn, microblogging through Twitter, and photoblogging through Tumblr.
I’ve graduated from a simple cellphone to an iPhone with all its distractions.
So, my blogging here dropped off.
This year, I’m taking the WordPress challenge. I’m making use of WordPress’ The Daily Post to help me along the way.
If I need help, I get to ask for it. If I can help someone else, I promise to volunteer.
I hope you encourage me with comments and likes.
Here’s to a new 2011.
Not another list of 10! This one from “Chip’s Blog,” of MacGregor Literary, captures errors that drive an editor crazy.
My favorite is list item number five.
Worthy of more than a quick retweet, this entry found its way to me on Twitter, thanks to Susannah W Freeman, WriteitSideways.
“Every good design needs a focal point.” Garr Reynolds begins in this meaty blog post.
Explaining “Tokonoma,” Garr moves from the Japanese architectural and cultural explanation, into the realm of practical application in—of all things—presentations. He takes the real-life, explains the concepts, and turns them back into the real life.
Brilliantly depicting before and after examples of presentation images, Garr shows examples that my most-practical and literal-minded followers can swallow.
I encourge you to apply the principles if you do any of the following:
Kat Neville writes on Smashing Magazine “The Art and Science of the Email Signature.”
Nice work. Too many of my friends and coworkers have loaded down their signatures with every number, every tagline, every graphic logo of the company, in every color in the company-approved brand palette.
That’s all recipients want.
Also, if the majority of your email is sent inhouse, then create an internal signature that’s your default.
No need to tell your coworkers the name of the company you both work for, your own Web site, and monthly Marketing tagline.
Speaking of company brand, the pastel colors some companies include in their palette are instant turnoffs. Try reading this: andy gee, communication specialist
I promised a follow-up blog post about the writer who was suffering from writer’s block. Today, the conclusion of our story.
“Jay’s” piece went through a 3-level approval process, yet escaped with very minimal changes from the reviewers!
Her biggest challenge was in reducing word count! Remember that her initial problem was just getting started!
Her second challenge was selecting a title. Remember that the title was the piece she was initially stuck on. Our writer’s block breaking tactic allowed her to skip the title, get started on the content, and come back to the title later in the process. (NOTE: seldom do I start with a title or working headline. I also save my introductory paragraphs until the end, after I’ve developed my major points and conclusion. Only then, do I go back and write the opening paragraph. Think of that writing strategy for a moment, how else will I know where I’m going until I’ve gotten there first? I’ll wait for you to process that.)
I read her final piece, which listed three challenges and identified the strategies to overcome each challenge. The piece flowed, displayed a logical organization, and read with a tight writing style. Its final title made sense and captured the flavor of the full content.
In summary, Jay’s final piece came in at 3 pages, about 37 paragraphs, with a word count of 1,440 words.
Mashable.com’s Josh Catone clearly practices what he preaches when he writes the “5 Rules for Better Web Writing.”
- For seasoned technical writers, this is nothing new.
- For newbies and my practicing students who are thrust into the world of technical writing for the Web, pay heed.
Are you curious how our writer did on her writer’s block problem? Yesterday, I posted a blog entry on a writer (whom I’ll call “Jay”) facing writer’s block and impending deadlines.
Today, I checked in with Jay and learned the first draft went out to a first reviewer, at a whoppin’ 1,300 word count! Yeah, I’d say the block was broken.
Jay appreciated the following tips from our brainstorming and mindmapping session. Jay shared that before our session:
“I was overwhelmed on what was important and where to start. During our session, I was able to spit out a lot of topics and then organize afterwards…By seeing the topics in front of me instead of floating around in my head…it made it easier to focus and prioritize the information.”
So, stay tuned for a follow-up post on Jay’s final production piece, as the deadline to production approaches.
A fellow writer just mentioned getting stuck in writer’s block. It happens to all of us. So, I spent 10 minutes helping the writer (whom I’ll call “Jay”) overcome writer’s block. How?
I had Jay list the obstacles on sticky notes. “What is keeping me from crossing that divide between here and the finished product?”
why Jay's stuck
Once Jay saw them written, he/she either (a) knew that it was real and had a plan to overcome it or (b) realized it wasn’t a real obstacle after all.
With that out of the way, I had Jay mindmap the written project. In ten minutes, we had an outline of four key points and the four solutions, an intro, and an ending.
Jay had been stuck on the headline. So we put “headline” as a mindmap topic and left it blank for now.
I’ll write a follow-up post on Jay’s progress in a few days. Stay tuned.