2 seconds is all you ge*
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In the online message world, your attention is gained or lost in the first two seconds.

Either you stay to read more or you’re gone.

According to a Nielsen Norman report,

“people are throwing away most of your information, and you can’t fight the trend. Craft your email newsletters to sum up your message in [what they call ‘microcontent’:] subject lines, opening lines and headings…”

Apply this to your e-mail messages, your e-zines, your online newsletters, your blog, your ads.

Thanks for staying with me beyond the first two se
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