You want your audience to read your blog (duh).
Because you don't want your blogging to go unread, be sure to include the two most important words, eloquently summarized in the copyblogger's post:
"geeWHIZ"
Things that should be "OBVIOUS"… [O]ptimism, [B]revity, [V]ision, [I]nnovation, [O]riginality, [U]sability, [S]implicity
"geeWHIZ" 