The Power of Visual Presentations

Coincidentally following my recent post about the poor use of presentation software, I was delighted by the visual style and delivery of our new CEO and his team of presenters at our recent corporate -wide staff meeting.

Gone were the typical bullet points, pie charts and bar charts of regional sales, and overused company-logo-based background themes. Instead, our eyes were treated to high-quality visual images that supported the messages, in non-traditional asymmetric page layouts that intentionally bled images off the edge.

I counted only one slide that had a bullet list that was hard to read, but it was intentionally done. It listed some key high-profile clients that we won from the competition. The slide’s purpose wasn’t for us to read the client names, but to sense the huge impact we made.

The overall team delivery style was leisurely, yet efficient. They used self-deprecating humor to help ease any nervous preconceptions from our audience, who were hearing from our new CEO in his first staff presentation to the entire staff.

I particularly enjoyed his quick follow up to an alliterative comedy clip about “the Cleveland copper clapper caper..” with his own, “I think I have a craving for some Krispy Kremes from the kitchen.”


To that, I say “Kudos!”

2 thoughts on “The Power of Visual Presentations

  1. I also attended the presentation and found it very effective. The presentation graphics followed a consistent theme, yet every slide was different. I found myself looking forward to the next slide (instead of looking forward to the end of the presentation).

    The small Highway 50 road sign logo at the bottom of every slide was a stroke of genesis. The 50 in the roadsign was replaced with the word GO. At the end of the presentation he explained the significance of the logo. This tied everything together and made a nice transition to communicate the final message. I am reminded of the message everytime I see the road sign while driving down highway 50.


  2. Pingback: Rethinking the Presentation « “geeWHIZ”

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