Today’s blog read comes from Ryan Lundquist, a good friend with social media prowess and influence, who writes about avoiding subjective language in the real estate appraisal industry.

Ryan hits the nail squarely on the head. The use of subjective language in business writing creates opportunities for miscommunication. The miscommunication can cause a reader to come to a misunderstanding. In the appraisal industry, an extreme example of misunderstanding could result in claims of classism, elitism, and racism.

Check out his blog post “Just say no to subjective language in real estate” to see how he champions the technical communicator’s tools of accuracy and clarity in writing. See how you might translate this to your own profession.

Understand the difference between objective language and subjective language. Examine your own writing for unintentional subjective language.

Words matter. Write on?