How many times have you been coaxed into participating in a brainstorming session? Did you feel that the results warranted the investment of time, energy, resources, people?
This post at The Heart of Innovation proposes a concept that contradicts prevalent thought: that braincalming rather than brainstorming produces results.
I love this extract:
“Every wonder why so many people get their best ideas during “down time” — the time just before they go to sleep… or just after waking… or in dreams… or in the shower… or in the car on the way home from work?”
When a team asks me to join in a brainstorming session, and the first thing I see is someone with a notepad trying to capture all their thoughts, I always find a way to have them change to sticky notes and a large wall space. Why?
"geeWHIZ" 