Why the heck do we communicate information? Answer that question correctly and you win. Win your audience, that is.
But waste their time by creating useless, inaccurate, wordy, muddled, ugly, purposeless, and hard-to-find content and you will have bought a ticket to unemployment. So how can you ensure you don’t waste your audience’s time?
Follow these ABCs of good communication:
A is for accuracy – Research every fact and conclusion you make. Rely on SMEs (subject matter experts) and check sources.
B is for brevity – Be brief. Edit ruthlessly. Make every paragraph, every sentence, and every word earn its right to be.
C is for clarity – Eliminate misunderstood words. Write phrases that can be understood by a 5th grade-level reader. (You’re not “dumbing it down.” You’re making sure all levels Continue reading
Blackboard posted in New York prompted passersby to write theirs.
Then, you see the common word in all of them.
Every day is a clean slate. Go reach even further.
Meetings. Meetings. Meetings. If used intelligently, meetings can help to share sensitive information face to face, discuss and gather information, educate and motivate, direct and decide. But if not managed correctly, meetings can kill productivity, waste valuable resources, or demotivate employees.
Read Matthew Hussey’s post: “7 Steps to a Perfect Meeting” and see if there are suggestions you can use.
When a team asks me to join in a brainstorming session, and the first thing I see is someone with a notepad trying to capture all their thoughts, I always find a way to have them change to sticky notes and a large wall space. Why?
Not another list of 10! This one from “Chip’s Blog,” of MacGregor Literary, captures errors that drive an editor crazy.
My favorite is list item number five.
Worthy of more than a quick retweet, this entry found its way to me on Twitter, thanks to Susannah W Freeman, WriteitSideways.
Kat Neville writes on Smashing Magazine “The Art and Science of the Email Signature.”
Nice work. Too many of my friends and coworkers have loaded down their signatures with every number, every tagline, every graphic logo of the company, in every color in the company-approved brand palette.
That’s all recipients want.
Also, if the majority of your email is sent inhouse, then create an internal signature that’s your default.
No need to tell your coworkers the name of the company you both work for, your own Web site, and monthly Marketing tagline.
Speaking of company brand, the pastel colors some companies include in their palette are instant turnoffs. Try reading this: andy gee, communication specialist
Friends who aren’t on Twitter often ask me how to get beyond their “get started” phase. Other friends tell me of the frustrations with Twitter that drove them away. Still others remind me that their busy lives don’t allow them to engage with Twitter as often as they’d like.
To all of these friends, I may have found an answer. Read this helpful list Continue reading