In this brief, yet concept-rich article, information architecture guru Peter Morville goes beyond the infamous three-circle diagram of content, context, and users.

His article in Semantic Studios summarizes the honeycomb seven facets of user experience.

"I realized some time ago that while "information architect" describes my profession, findability defines my passion."

So, what's the buzz on your site's user experience? …getting stung by poor UX?

Have you:

• taken the time to talk to the team, 
• polled project players, and
• facilitated a fact-finding foray into your facets?

I was buying a product at an electronics web site. Notice I used the verb “buying,” not “shopping.” I had done my research and was ready to buy.

Working my way through checkout, I came across a page that asked me if I wanted their e-mail newsletter and e-mail product updates. I replied: “NO” to both.

I do not exaggerate when I say their process made me answer that question set three times.

One of us was deaf, and I know my hearing is fine.

If you are in sales, listen to the customer’s answers.

And to answer your question, no, I won’t shop there again. I won't even mention their name or link you to their site.