E-mail signature blocks. How to.


Kat Neville writes on Smashing Magazine “The Art and Science of the Email Signature.

Nice work. Too many of my friends and coworkers have loaded down their signatures with every number, every tagline, every graphic logo of the company, in every color in the company-approved brand palette.

Brevity. Clarity.

That’s all recipients want.

Also, if the majority of your email is sent inhouse, then create an internal signature that’s your default.

Name, Extension.

Period.

No need to tell your coworkers the name of the company you both work for, your own Web site, and monthly Marketing tagline.

Speaking of company brand, the pastel colors some companies include in their palette are instant turnoffs. Try reading this: andy gee, communication specialist

VSP goes blue for diabetes!


From vspblog.com:

“To raise awareness about the connection between diabetes and eye health, VSP’s headquarters will be lit blue each night. VSP is proud to participate in this global event. Signs of diabetes can be seen in an eye exam before a person is even aware they have it.”

vsp-headquarters-turns-blue

And another fellow vspblogger wrote:

“World Diabetes Day is a global awareness campaign that’s celebrated every year on November 14. Iconic landmarks and buildings across the world are lit in blue to create a united voice for diabetes awareness!
Together we can shed light on the impacts of this growing disease and the need to find a cure.”

Read more from vspblog.com

The best camera to buy. Ever.


eye-to-eye with a lens

eye-to-eye with a lens

Because I’m often seen as a photographer, my friends sometimes ask me what can be done to improve their photos. And if their questions are about what equipment to buy, I often steer them first toward the debate regarding “photography = science + art.”

For those who haven’t heard that one, photography is a balance between two parts, science and art. The science : light, equipment, and mechanics. The art: composition, timing, light, balance and contrast, and story. My point? Too often, people concentrate on Continue reading

A fresh voice for vision


A redesigned VSP blog went live this past week with an intro by Liz B and a first blog entry by Vernon D. Liz is the group blog editor and Vernon is one of several guest bloggers from VSP.

All past blog entries from Rob Lynch are still there of course, but going forward, you can expect fresh, timely, relevant blog entries about eyecare and eye health, vision trends and news, the company and its people, and more.

The WordPress theme displays a three-column page design that is already packed with content. Continue reading

Header photo – time to cool off


With California in the midst of a heat wave and firefighters working round-the-clock shifts without days off, now’s a good time to update the geewhiz blog header photo. I know it offers no real relief, nor does it do anything for our men and women serving and protecting our lives and properties as they spend endless weeks away from families.

But with temperatures hovering near 110 in Sacramento, skies thick with smoke and soot, heat advisories, unhealthy air quality warnings, and more fire weather warnings
I just have to give your eyes a welcome virtual dip in the pool.

That’s Bob in the lead, 50 freestyle.

This blog entry may not make sense in five months, but it serves its purpose to educate first-time bloggers to blog customization features.

Related Post
New winter header photo (December 2007)

Rethinking the Presentation


Business Week’s article “Rethinking the Presentation”supports the presentation principles that I’ve covered in past sermons blog entries. In summary, the article reinforces the mantra: avoid bullet points, cut the noise, picture superiority, and other facets of the new design methodology.

As a team member on a redesign of our new employee orientation presentations, we featured many of these techniques, starting with Continue reading

Simplicity – according to Eric Burke


From Eric Burke’s Stuff that Happens blog, his graphic “Simplicity” blog entry speaks for itself.

Funny, yet maddenly true.
This is not knocking enterprise-specific apps designed for data-intensive entry. It’s to point out there are SOME usability guidelines designers often overlook for the sake of getting in every last system requirement or user requested feature.
But before those of you in Information Technology division start to get hot under the collar, remember this is just a comic strip, meant to be funny.

Andy, whose life mission is “to simplify the complex, serve others, and sing of creative problem solving.”