Social networking exploded at my workplace with the recent soft launch of Socialcast.
As an internal-use-only social networking tool, Socialcast opens up a conversation space that knocks down territorial walls, expedites knowledge sharing, and builds community.
Just this month, our mobile clinic team began sharing their experiences on the road as they serve various communities, the underserved, the uninsured, and victims of natural disasters. Before, attempts to communicate back to us at corporate consisted of emails with attached photos that bogged down servers, created duplicate copies, and often missed entire departments of interested audiences not served by the email sender.
Now, they post a quick update on Socialcast, add a photo (linked to, not copied a gabillion times), and subscribers immediately see the update.
Resistance is futile
Yes, we do have resistance to this tool. I’ve heard “geez, not another site to go to. I already read email and our intranet.” Or, “I don’t get Twitter and I hate Facebook.” And I understand those fears. Continue reading