You’ve heard about product placements in TV and movies. Now check out proper product placement in social media and blogs.
As one of thousands of volunteers for Junior Achievement, I receive a volunteer package with instructions, curriculum, classroom materials, and a few brand items.
That includes this banner that volunteers hang in the classrooms.
I happened to shoot a selfie holding the banner to include with other photos I submitted to Junior Achievement.
Lo and behold. Junior Achievement used that photo in their Facebook post for National Volunteer Week.
Facebook Post by Junior Achievement of Sacramento.
Health and wellness. Bicycling. Fresh California air. Gorgeous spring weather. The Northern California foothills.
Put them together for an event: the Tour de Cure, cycling to raise awareness for the American Diabetes Association.
The ADA schedules Tour de Cure rides all across the US, and this May, I ride with my “Blood, Sweat, and Gears” teammates.
This year, we set a goal of 20 riders, $5,000. With the ride just around the corner on May 4, we thank you in advance for helping us reach that goal.
Please follow our team’s progress, join our team, or sponsor a rider.
“If your house was burning, what would you take with you?” Thus was born one of the most inspiring web sites I’ve started following, TheBurningHouse.com. by Foster Huntington.
The site has inspired me and countless others to take stock of what’s important in life.
Assuming all people and pets are out safely, what would you take from your burning house?
Social networking exploded at my workplace with the recent soft launch of Socialcast.
As an internal-use-only social networking tool, Socialcast opens up a conversation space that knocks down territorial walls, expedites knowledge sharing, and builds community.
Just this month, our mobile clinic team began sharing their experiences on the road as they serve various communities, the underserved, the uninsured, and victims of natural disasters. Before, attempts to communicate back to us at corporate consisted of emails with attached photos that bogged down servers, created duplicate copies, and often missed entire departments of interested audiences not served by the email sender.
Now, they post a quick update on Socialcast, add a photo (linked to, not copied a gabillion times), and subscribers immediately see the update.
Resistance is futile
Yes, we do have resistance to this tool. I’ve heard “geez, not another site to go to. I already read email and our intranet.” Or, “I don’t get Twitter and I hate Facebook.” And I understand those fears. Continue reading
Imagination. Innovation. Incredible power of social media.
A 9-year-old boy in Los Angeles with a big dream and tons of creativity spends his summer building an arcade out of leftover cardboard, hoping customers to his dad’s auto parts shop will stop and play.
But in this day of online shopping, his dad’s customers shop by mouse click, not by foot.
No one stops to play.
Until one day, a customer shopping for a car door handle stops to play, buys the fun pass, and becomes enamored with the boy’s imagination, innovation, and incredible execution.
That customer, Nirvan Mullick, dreams another big dream, and the rest of the story is how videos go viral.
Postscript: More than $100,000 has been donated to a trust fund for Caine’s college education. Imagine the technological wizardry to come from this boy’s imagination.
I’m a closet perfectionist. It’s in my DNA.
The danger of perfectionism is that nothing gets completed. Sure, I get work done, but that often leads to me tweaking and refining and perfecting and revising and reworking and never reaching the point where I am satisfied.
Because I’m shooting for the perfect, when I should be shooting for the good.
Funny thing is I just read about it in this post by ProBlogger Darren Rowse, “Perfectionism: the ultimate time drain?”
You should have seen how much angst I put myself through just getting this post started, written, and finished.
be the ball
Coaches often tell a player to “be the ball.” I heard that phrase as a beginning bowler from my bowling mentor. He said to “be the ball” in order to understand how I’d roll down the lane if given certain types of spin.
In this latest album of photos, I was asked to shoot images of golfers. Having seen numerous golf shots of the same, boring image of foursomes lined up shoulder to shoulder (like fence posts), I decided to photograph the golfers from an entirely different angle and perspective. I decided to be the ball.
What do you think?
Convergence (n) – the point at which objects meet.
On May 15, 2011, my hometown of Sacramento became the convergence point, and I could only be at one place at one time.
So, I shot photos at the Amgen Tour of California as it blew into my hometown.
Wrapping itself around the state capitol for its final leg of this “opening” stage, the race finished just blocks away from where I also wanted to be, the Sacramento Community Center.
For it was at that precise time and place that my other true passion was converging.
The technical communicators’ annual conference!
My best photos. http://on.fb.me/mdbjvl
Not able to attend SXSW (the South by SouthWest conference), I have to live vicariously through the tweets, blog posts, slideshares, and other conference notes from attendees who happen to be among my social media contacts.
So, this set of hand-drawn notes by ad agency Ogilvy appeals to me on several angles.
First, it’s visual. Colorful. Image-based, more than text-based content.
Second, it’s good for business. Clever that this agency differentiated itself from others, the illustrations open potential business opportunities for Ogilvy, simply because presenters and followers who request a free 11×17″ print might linger, browse, and perhaps do business with Ogilvy.
Third, it’s cleverly different. Unlike the presentations posted on other sites, notes posted on blogs, and photos and tweets, this visualization of the content got my attention.
Prepare to be visually fascinated!
Quick. What’s the one technology you can’t live without? Not a day goes by without you using it.
Is it your laptop or desktop computer? HD TV? cell phone? digital camera? GPS device? satellite radio? hand-held game? eBook reader? personal health monitor? universal language translator? transporter? (Oh-ooops, not supposed to tell anyone about that one yet.) Continue reading
I want to blog more.
But instead of just thinking about it and saying it, I’m going to do it.
I will post to my blog at least once a week for all of 2011.
Now, I know why my blogging has tailed off in the past few years. When I first began blogging in 2004, there were fewer challengers to my time. But in the last few years, I’ve added social networking through Facebook, business networking through LinkedIn, microblogging through Twitter, and photoblogging through Tumblr.
I’ve graduated from a simple cellphone to an iPhone with all its distractions.
So, my blogging here dropped off.
This year, I’m taking the WordPress challenge. I’m making use of WordPress’ The Daily Post to help me along the way.
If I need help, I get to ask for it. If I can help someone else, I promise to volunteer.
I hope you encourage me with comments and likes.
Here’s to a new 2011.
As designers add tactile touchscreen interfaces to devices, some debate the ease of use.
Some users suffer from limited tactile sense control. Others struggle with the smaller size of the visual keys. Still others need the audible and tactile feedback from hardware keys.
Would these hacks solve those user interface problems?
Discovered at socialjunjun.typepad.com/.